Wayside Furniture Brand
Wayside Furniture Brand TV: Attracting customers with more than price
For years, Wayside Furniture relied on retail events to build traffic. But their competition had grown from both bricks-and-mortar and online outlets. To build awareness of their premium services (like online ordering, white-glove delivery and custom cabinetry), Knox created a brand TV series that helped elevate Wayside’s brand image and attract a more upscale, less price-driven demographic.