Pets Health Brand

Pets Health Brand Campaign: Partnering for awareness and market share

Pets Health Ads
Pets Health Brochure

A new pet insurance agency needed to generate awareness among pet owners and create consumer demand. Knox developed the theme (“Because you’ve already invested your heart”) and built a multi-media campaign around it. Partnering with other organizations such as AAA, we developed print ads, POS materials, collateral, radio spots and direct mail. The program generated a healthy response and helped PetsHealth take a big bite out of this lucrative market

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