The country’s largest energy aggregator wanted consumers to understand exactly how they saved folks money. Knox started with focus groups and an online consumer study, then turned those insights into a new tagline and brand campaign.
We converted a low-interest category into a huge awareness win with a multimedia campaign that creatively explained NOPEC’s savings message in a series of memorable TV spots. We related NOPEC’s gas and electricity bulk buying with a warehouse club and shopping for everyday items like oranges, rubber ducks and screws.
We supported the TV with digital ads, print and radio, all of which drove folks to a coordinating landing page designed to boost awareness and customers. The results were just as compelling as the campaign.