NOPEC Branding

NOPEC Branding

Boosting Awareness

The country’s largest energy aggregator wanted consumers to understand exactly how they saved folks money. Knox started with focus groups and an online consumer study, then turned those insights into a new tagline and brand campaign.

We converted a low-interest category into a huge awareness win with a multimedia campaign that creatively explained NOPEC’s savings message in a series of memorable TV spots. We related NOPEC’s gas and electricity bulk buying with a warehouse club and shopping for everyday items like oranges, rubber ducks and screws.

We supported the TV with digital ads, print and radio, all of which drove folks to a coordinating landing page designed to boost awareness and customers. The results were just as compelling as the campaign.

Let us test your home page for free.

Our heatmapping service shows where your viewers are clicking and how to boost your conversion rate.  

More Info