Allwell Behavioral Brand Launch
Allwell Behavioral Brand Launch:
Achieving 95% awareness in just 6 months
When you launch a new company, time is critical to your ROI. Knox launched this new counseling service with soup-to-nuts branding: new name, logo, positioning, and an introductory campaign that included a new website, TV spot, digital and print ads, collateral and more.
We blew past our goals right out of the gate. Within 6 months, we’d increased their web traffic by 52%, website search by 79%, general awareness by 50%, and awareness from their critical referral sources by a whopping 95%.