NeuroMarketing Testing

NeuroMarketing: The science behind measurably better results.

How would you like to get inside your customer's head and push their personal "buy" button? NeuroMarketing makes that happen. Knox uses this new research tool to gauge how well your marketing materials connect emotionally with consumers. It gives us unprecedented insight into your materials and clear direction for creative revisions.

That emotional connection drives measurable ROI.

Neuroscientists know that 90% of our decisions take place in our subconscious where emotion, not intellect, drives our choices. That emotional connection burrows deep into our subconscious mind to engage our attention and stimulate memory. Bottom line: we take greater notice of ad messages and retain them longer.

NeuroMarketing helps us create emotional bonds between your brand and your prospects, encouraging them to act.

How does it work?

Participants are hooked up to neuroscience tools that measure what’s happening inside their brains. Then we show them your marketing materials (TV commercials, websites, online ads, billboards…whatever we’re testing for you). We can observe their subconscious responses to your marketing materials in real time, revealing what folks can’t or won’t express through traditional research methods.

Where are they looking and how long do they linger? Eye tracking shows us the “hot zones” in your ads and websites. Pupil response and pulse rate tell us how excited participants are by what they see. And facial decoding peels back the curtain hiding their deepest feelings.
How does it work?

Why does it work?

In our subconscious, memory and emotion rule. That’s also where we make most of our decisions. We think we make decisions in our rational, conscious mind. But NeuroMarketing research shows that we actually make them in our subconscious first and rationalize them afterwards.
Why does it work?